Fifty government-funded mobile mast upgrades have now been activated across Wales as part of the UK’s Shared Rural Network (SRN) programme, marking a significant milestone in efforts to improve digital connectivity in some of the country’s most remote communities.
The newly upgraded masts form part of a wider national rollout designed to expand reliable 4G coverage to rural areas that have historically struggled with weak or inconsistent mobile signals. Across the UK, a total of 119 masts funded through the initiative are now live, helping to extend coverage to towns, villages, national parks and major road routes that previously experienced patchy service.
The latest upgrades have been delivered by enhancing existing infrastructure rather than constructing entirely new sites, allowing communities to benefit from stronger mobile coverage while limiting the environmental and planning challenges associated with building additional towers. As a result, residents, visitors and businesses across rural Wales can now access more reliable connectivity without significant changes to the surrounding landscape.
Communities benefiting from the latest phase of the rollout include Ysbyty Ifan, Pentrefoelas, Capel Celyn, Painscastle, Hay-on-Wye, Llanigon, Tregoyd, Doly-y-Gaer, Clwydyfagwyr, Pontsticill, Torpantau, Llanddewi, Dolau, Llandegley, Crossgates and Abbeycwmhir. The improvements also extend into key tourism areas including Eryri National Park and Bannau Brycheiniog National Park, both of which attract millions of visitors each year.
In addition to strengthening coverage in rural settlements, the upgrades provide full 4G access from all four of the UK’s major mobile network operators, EE, Three UK, Virgin Media O2, and Vodafone, across more than 3,400 kilometres of Welsh roads. For many drivers travelling through rural areas, this means improved navigation, communication and access to emergency services in places where signals were previously unreliable.
The Shared Rural Network was first announced in 2020 as a partnership between the UK government and the country’s mobile operators to close the digital divide between urban centres and rural communities. The programme combines £184 million in public funding with more than £500 million of private sector investment from mobile network providers to expand nationwide coverage.
Since the initiative began, 4G coverage from all four operators has expanded significantly, rising from around 66 per cent of the UK’s landmass to approximately 81 per cent. According to programme operator Mova, the expansion represents an area roughly equivalent to the combined size of Wales and Northern Ireland.
Ben Roome, chief executive of Mova, said the Welsh milestone demonstrates the power of collaboration between government and industry in addressing longstanding connectivity gaps.
“Upgrading 50 EAS masts in Wales shows the strength of a shared, neutral programme,” he said. “Every site benefits every operator, every community and every mobile user. Together they represent practical steps toward fairer, more resilient connectivity across rural Wales.”
Improved connectivity is expected to deliver a range of economic and social benefits, particularly for rural businesses and tourism operators that increasingly rely on mobile access for digital services. Reliable 4G coverage can support online bookings for hospitality businesses, enable farmers and rural enterprises to use cloud-based tools, and allow residents to access services such as banking, healthcare and education platforms more easily.
The milestone has also been welcomed by the UK government. Jo Stevens said that improving mobile coverage is an essential part of supporting economic growth and opportunity across rural communities.
“Access to fast and reliable mobile coverage is increasingly important for residents, businesses and community organisations in rural communities all over Wales,” she said. “Hitting this milestone is an important step in our mission to grow the Welsh economy, supporting businesses to succeed and creating opportunities in every corner of Wales.”
Nationwide, the Shared Rural Network programme has already delivered improved connectivity to an additional 280,000 premises and more than 16,000 kilometres of roads. The upgrades focus largely on so-called Extended Area Service masts, which were originally designed to provide coverage from a single operator but are now being modernised so that customers from all networks can benefit.
Further upgrades are planned as the programme continues over the coming years, with the goal of ensuring that even the UK’s most remote communities can access reliable mobile connectivity. For many parts of rural Wales, the activation of these latest sites represents a meaningful improvement in everyday digital access, helping to ensure that residents and businesses are no longer left behind in an increasingly connected economy.