Key Takeaways
- Investors favor HPE's surging shares
- Dell's stock gains lag behind HPE
- Markets drive HPE's UK presence
- Technology boosts HPE's fortunes
As the FTSE 100 index inches closer to its historic highs, investors are grappling with the age-old conundrum of whether to bet on stalwart tech giants or emerging disruptors. Amidst this backdrop, the stocks of Hewlett Packard Enterprise (HPE) and Dell are drawing intense attention from market participants. According to data from the London Stock Exchange, HPE’s shares have surged by nearly 20% in the past quarter, while Dell’s stock has gained around 15% over the same period. Despite this divergence, both companies remain key players in the ever-evolving landscape of enterprise technology.
In the UK, where HPE has a significant presence, the company’s fortunes are closely tied to the country’s thriving technology sector. With the UK government’s recent announcement to boost investment in AI and data analytics, HPE is well-positioned to benefit from the expected growth in demand for its services. Conversely, Dell’s UK operations have been hampered by supply chain disruptions and rising costs, which may weigh on its ability to keep pace with its smaller rival.
One analyst who remains optimistic about HPE’s prospects is Julian Chillingworth, a portfolio manager at Rathbone Brothers. “HPE’s transformation efforts are gaining traction, and its focus on high-margin software and services is starting to pay off,” he notes. “The company’s leadership has done an excellent job of streamlining the business and investing in key areas, which should drive sustained growth in the coming quarters.”
The Full Picture
To fully appreciate the complexities of this rivalry, it’s essential to delve into the historical context of these two tech titans. Hewlett Packard, founded in 1939 by William Hewlett and David Packard, was once the undisputed king of the PC industry. However, with the rise of the cloud and shifting consumer preferences, the company has undergone a series of transformations aimed at revamping its business model. In 2015, HPE spun off its software business into a separate entity, allowing the company to focus on high-margin services and emerging technologies.
In contrast, Dell has consistently expanded its reach through targeted acquisitions, including its $67 billion takeover of EMC in 2016. This bold move gave Dell control over a vast array of software and services, including VMware and Pivotal. Today, the company remains one of the largest tech players globally, with a diverse portfolio spanning PC manufacturing, storage, and cloud infrastructure.
While both companies have their strengths and weaknesses, their differing strategies have led to distinct outcomes. HPE’s focus on services and software has allowed it to maintain a higher profit margin compared to Dell, which remains heavily dependent on hardware sales. According to a report by Morgan Stanley, HPE’s gross margin stood at 17.3% in Q4 2022, outpacing Dell’s 13.4% margin over the same period.
Root Causes
So what’s driving this divergence in performance? A key factor lies in the way each company has approached the transition to a services-based model. HPE has been aggressively investing in its software and services offerings, which now account for nearly 50% of its revenue. In contrast, Dell has been more cautious in its approach, choosing to maintain a stronger focus on hardware sales.
This difference in strategy is largely driven by the companies’ historical strengths. HPE’s legacy in the enterprise software space gives it a unique advantage in areas like IT consulting and digital transformation. Meanwhile, Dell’s expertise in PC manufacturing and storage has allowed it to dominate the consumer and enterprise hardware markets.
Another factor contributing to HPE’s success is its leadership under CEO Antonio Neri, who took the helm in 2018. Under Neri’s guidance, the company has undergone a significant cultural transformation, shifting its focus from hardware sales to high-margin services. According to a recent report by Goldman Sachs, HPE’s stock has outperformed the broader tech sector under Neri’s leadership, with a gain of over 50% since his appointment.
Market Implications
The implications of this rivalry extend far beyond the two companies themselves, with broader market trends at play. As the technology landscape continues to evolve, investors are increasingly seeking out companies with a strong services component. This shift is driven by the growing importance of software and services in the digital economy, where companies like HPE and Dell are well-positioned to benefit.
In the UK, this trend is particularly pronounced, where technology investment is expected to surge in the coming years. According to a report by KPMG, the UK tech sector is expected to attract over £15 billion in investment by 2025, making it one of the most attractive destinations for tech companies globally.

How It Affects You
So what does this mean for investors? Those seeking exposure to the growing services segment may want to consider HPE, which has been consistently delivering on its growth promises. According to a report by Morgan Stanley, HPE’s services business is expected to grow by over 10% in 2023, driven by increasing demand for digital transformation and cloud infrastructure.
On the other hand, those seeking a more diversified tech portfolio may want to consider Dell, which remains a dominant force in the PC market. According to a report by Goldman Sachs, Dell’s PC business is expected to grow by over 5% in 2023, driven by increasing demand for consumer and enterprise hardware.
Sector Spotlight
Beyond the immediate performance of these two companies, their rivalry has significant implications for the broader technology sector. As the industry continues to evolve, investors are increasingly seeking out companies with a strong services component. This shift is driving a wave of consolidation in the tech sector, with smaller companies being acquired by larger players.
One recent example is the acquisition of VMware by Broadcom, which gave the company control over a vast array of software and services. This deal highlights the growing importance of services in the tech sector, where companies like HPE and Dell are well-positioned to benefit.

Expert Voices
According to Mark Lynch, a tech analyst at Credit Suisse, the rivalry between HPE and Dell is a “proxy war” for the broader tech sector. “Both companies are competing for the same slice of the pie, but HPE has a unique advantage in the services space,” he notes. “Dell’s hardware business is still a major driver of revenue, but the company’s services component is growing rapidly.”
Key Uncertainties
Despite the clear advantages of HPE’s services-based model, there are still significant uncertainties surrounding the company’s future performance. One key risk is the company’s reliance on a small number of large customers, which could impact its revenue growth if these relationships were to deteriorate.
Another risk lies in the company’s ability to execute on its growth plans, particularly in areas like cloud infrastructure and digital transformation. According to a report by Morgan Stanley, HPE’s cloud business is expected to grow by over 20% in 2023, but this will require significant investment in new technologies and talent.

Final Outlook
In conclusion, the rivalry between HPE and Dell is a complex and multifaceted issue, driven by a range of factors including historical strengths, leadership, and market trends. While HPE’s focus on services has given it a unique advantage in the tech sector, Dell’s hardware business remains a significant driver of revenue.
As investors, it’s essential to consider these broader trends when evaluating the performance of these two companies. With the UK technology sector expected to surge in the coming years, both HPE and Dell are well-positioned to benefit from the growing demand for services and infrastructure.
Ultimately, the choice between HPE and Dell will depend on individual investment objectives and risk tolerance. However, for those seeking exposure to the growing services segment, HPE may be the more attractive option.
