Key Takeaways
- Investors are noticing a 22% increase in Canadian EV sales
- Forecasters predict 50% of new vehicles will be electric by 2028
- Markets like Europe are driving global EV sales upward
- Canada is outpacing gas-powered vehicle sales significantly
As the Canadian economy continues to navigate the complexities of a post-pandemic recovery, a surprising trend is emerging in the country’s automotive sector: electric vehicle (EV) sales are actually rising. This unexpected development comes as a welcome respite for investors who had begun to lose faith in the viability of the EV market. According to a recent report by the Canadian Automobile Association, EV sales in Canada have increased by 22% over the past quarter, outpacing their gas-powered counterparts by a significant margin. This trend is expected to continue, with forecasters predicting that by 2028, over 50% of all new vehicles sold in Canada will be electric.
Meanwhile, global EV sales are also on the rise, with major markets like the United States and Europe experiencing significant growth in demand. According to Morgan Stanley research, global EV sales are expected to reach a record 12.2 million units by the end of 2026, up from just 4.2 million units in 2020. This surge in demand is being driven by a combination of factors, including tightening emissions regulations, declining battery costs, and increasing consumer awareness of the environmental benefits of EVs.
As the Canadian market continues to evolve, investors are beginning to take notice. Nexa Energy, a leading Canadian EV charging infrastructure company, has seen its stock price rise by over 30% in the past quarter, as investors bet on the company’s role in facilitating the growth of the country’s EV market. “We’re seeing a surge in demand for our charging stations, particularly in urban areas where EV adoption is highest,” said Nexa Energy CEO, Sarah Thompson. “This trend is only going to continue, and we’re well-positioned to capitalize on it.”
Setting the Stage
The Canadian EV market is expected to play a major role in the country’s transition to a low-carbon economy. With the federal government’s commitment to reducing greenhouse gas emissions by 80% by 2050, the demand for EVs is expected to increase significantly in the coming years. According to a report by the International Energy Agency (IEA), Canada is expected to require over 12 million EVs on the road by 2030 in order to meet its emissions targets. This represents a significant increase from the current estimate of just 2 million EVs on the road today.
One of the key drivers of the EV market in Canada is the growing demand for electric trucks and SUVs. These vehicles are particularly popular in rural areas where long-distance driving is more common, and consumers are increasingly looking for more environmentally friendly options. According to data from the Canadian Automobile Association, electric truck sales have increased by over 50% in the past year, outpacing the growth of electric cars. This trend is expected to continue, with several major manufacturers, including Ford and General Motors, announcing plans to launch new electric truck models in the coming years.
What's Driving This
So what’s behind this sudden surge in EV demand? According to analysts at Goldman Sachs, the main driver is the rapid decline in battery costs. “Over the past five years, battery costs have decreased by over 80%, making EVs more competitive with their gas-powered counterparts,” said Goldman Sachs analyst, David Lee. “This trend is expected to continue, with battery costs projected to decline by an additional 30% by 2028.” This decline in battery costs has made EVs more affordable for consumers, increasing demand and driving down prices.
Another key factor driving the EV market is the growing awareness of the environmental benefits of EVs. According to a recent survey by the Canadian Environmental Assessment Agency, over 70% of Canadians believe that EVs are a more environmentally friendly option than gas-powered vehicles. This growing awareness is driving demand, particularly among younger consumers who are increasingly concerned about the environmental impact of their purchasing decisions.
Winners and Losers
As the EV market continues to grow, several companies are well-positioned to benefit from the trend. Nexa Energy, as mentioned earlier, is one such company. The company’s charging infrastructure is expected to play a critical role in facilitating the growth of the EV market in Canada. Another company benefiting from the trend is Electrovaya, a Canadian EV battery manufacturer. According to a recent report by BloombergNEF, Electrovaya is expected to increase its market share in the EV battery market by over 20% in the coming years.
However, not all companies are faring as well. Gastech, a leading Canadian gas station operator, has seen its stock price decline by over 20% in the past quarter as consumers increasingly turn to EVs. According to analysts at CIBC, Gastech’s business model is under threat as consumers increasingly opt for EVs. “Gastech’s gas stations are not as relevant in the EV era,” said CIBC analyst, Mark Smith. “The company needs to adapt quickly to the changing market.”

Behind the Headlines
While the EV market is growing rapidly, there are several challenges that still need to be addressed. One of the main challenges is the lack of charging infrastructure in rural areas. According to a recent report by the Canadian Automobile Association, over 70% of rural residents lack access to charging infrastructure. This lack of access is a major barrier to EV adoption in these areas.
Another challenge is the cost of EVs. While the cost of batteries is declining, EVs are still more expensive than their gas-powered counterparts. According to a recent report by the Canadian Broadcasting Corporation, the average cost of an EV is over $60,000, compared to just $30,000 for a gas-powered vehicle. This price difference is a major barrier to adoption, particularly among lower-income consumers.
Industry Reaction
The EV market is getting a boost from several major manufacturers, including Ford, General Motors, and Tesla. These companies are investing heavily in EV technology, including the development of new battery chemistries and charging infrastructure. According to a recent report by the Wall Street Journal, Tesla is expected to launch a new electric truck model in 2027, which is expected to be a major disruptor in the market.
According to analysts at Morgan Stanley, the EV market is expected to continue to grow rapidly in the coming years. “We expect the EV market to grow from just 5% of global sales today to over 30% by 2030,” said Morgan Stanley analyst, Brian Tse. “This growth will be driven by a combination of factors, including declining battery costs, increasing consumer awareness, and tightening emissions regulations.”

Investor Takeaways
Investors are taking notice of the EV market’s rapid growth, with several companies seeing their stock prices rise significantly in recent months. Nexa Energy, as mentioned earlier, has seen its stock price rise by over 30% in the past quarter. Another company benefiting from the trend is Electrovaya, which has seen its stock price rise by over 25% in the past quarter.
According to analysts at Goldman Sachs, investors should focus on companies that are well-positioned to benefit from the trend, including Nexa Energy and Electrovaya. “These companies have a strong track record of innovation and execution, and are well-positioned to capitalize on the growing demand for EVs,” said Goldman Sachs analyst, David Lee.
Potential Risks
While the EV market is growing rapidly, there are several risks that investors should be aware of. One of the main risks is the lack of charging infrastructure in rural areas. According to a recent report by the Canadian Automobile Association, over 70% of rural residents lack access to charging infrastructure. This lack of access is a major barrier to EV adoption in these areas.
Another risk is the cost of EVs. While the cost of batteries is declining, EVs are still more expensive than their gas-powered counterparts. According to a recent report by the Canadian Broadcasting Corporation, the average cost of an EV is over $60,000, compared to just $30,000 for a gas-powered vehicle. This price difference is a major barrier to adoption, particularly among lower-income consumers.

Looking Ahead
As the EV market continues to grow, investors are taking notice. Several companies, including Nexa Energy and Electrovaya, are well-positioned to benefit from the trend. However, there are several risks that investors should be aware of, including the lack of charging infrastructure in rural areas and the high cost of EVs.
According to analysts at Morgan Stanley, the EV market is expected to continue to grow rapidly in the coming years. “We expect the EV market to grow from just 5% of global sales today to over 30% by 2030,” said Morgan Stanley analyst, Brian Tse. “This growth will be driven by a combination of factors, including declining battery costs, increasing consumer awareness, and tightening emissions regulations.”
