Key Takeaways
- Investors reconsider Netflix holdings amid slowing growth
- Cramer advises averaging down on NFLX stocks
- Competition threatens Netflix market share
- Pension funds reassess Netflix investments
As the TSX Composite Index continues to break records, with the S&P/TSX Capped Information Technology Index having risen by 20% year-to-date, Canadian investors are on the lookout for the next big thing. A surprising trend has emerged in the world of streaming: Netflix, the Los Gatos, California-based behemoth, is struggling to keep up with its own growth expectations. According to a recent call with investors, Jim Cramer, the veteran stock picker and CNBC host, advised a caller to ‘average down’ on Netflix, citing concerns over the company’s slowing subscriber growth and increasing competition from the likes of Disney+ and HBO Max.
But why does this matter for Canadian investors? The answer lies in the fact that Netflix is a major holding in many Canadian pension funds and institutional portfolios, which have historically had a significant allocation to the tech sector. With the average Canadian investor’s retirement savings tied up in a diversified portfolio, the performance of companies like Netflix has a direct impact on their bottom line. Moreover, the trend towards streaming is expected to continue, with Goldman Sachs analysts noting that the global streaming market is projected to reach $240 billion by 2025, up from $150 billion in 2020.
In Canada, companies like BCE Inc. and Rogers Communications Inc. are already feeling the pressure from streaming services, with both telcos reporting lower revenue growth in their media segments. According to a recent report by Morgan Stanley, the Canadian streaming market is expected to grow by 15% annually over the next five years, driven by increasing demand for high-quality content and the proliferation of internet-enabled devices. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.
Breaking It Down
To understand the implications of Cramer’s advice, let’s break down the key drivers of Netflix’s stock price. The company’s stock has underperformed the broader market in recent months, with shares trading down by 20% year-to-date. This decline can be attributed to a combination of factors, including slowing subscriber growth, increased competition from rival streaming services, and rising content costs. According to a recent report by UBS, Netflix’s content costs are expected to rise by 20% annually over the next five years, driven by increasing demand for high-quality content and the company’s strategy of investing heavily in original programming.
In addition to these structural challenges, Netflix is also facing increasing competition from established players like Disney and HBO, as well as new entrants like Apple TV+. According to a recent report by Credit Suisse, the global streaming market is expected to become increasingly fragmented, with multiple players vying for market share. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.
The Bigger Picture
The trend towards streaming is not limited to Netflix; the global streaming market is expected to continue to grow rapidly over the next five years. According to a recent report by Goldman Sachs, the global streaming market is projected to reach $240 billion by 2025, up from $150 billion in 2020. This growth is driven by increasing demand for high-quality content and the proliferation of internet-enabled devices. As such, the competition for market share is expected to heat up in the coming years, with multiple players vying for dominance.
In Canada, companies like BCE Inc. and Rogers Communications Inc. are already feeling the pressure from streaming services, with both telcos reporting lower revenue growth in their media segments. According to a recent report by Morgan Stanley, the Canadian streaming market is expected to grow by 15% annually over the next five years, driven by increasing demand for high-quality content and the proliferation of internet-enabled devices. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.
Who Is Affected
The advice from Cramer to average down on Netflix affects a wide range of investors, from individual retail investors to institutional pension funds. According to a recent report by BlackRock, the largest institutional investor in Netflix, the company’s stock is held by over 1,000 institutional investors, including pension funds, mutual funds, and exchange-traded funds. As such, the advice from Cramer has a significant impact on the broader market, with implications for investors around the world.
In Canada, companies like BCE Inc. and Rogers Communications Inc. are already feeling the pressure from streaming services, with both telcos reporting lower revenue growth in their media segments. According to a recent report by Morgan Stanley, the Canadian streaming market is expected to grow by 15% annually over the next five years, driven by increasing demand for high-quality content and the proliferation of internet-enabled devices. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.

The Numbers Behind It
The numbers behind Netflix’s stock price are stark. According to a recent report by UBS, the company’s stock has underperformed the broader market in recent months, with shares trading down by 20% year-to-date. This decline can be attributed to a combination of factors, including slowing subscriber growth, increased competition from rival streaming services, and rising content costs. According to a recent report by Credit Suisse, Netflix’s content costs are expected to rise by 20% annually over the next five years, driven by increasing demand for high-quality content and the company’s strategy of investing heavily in original programming.
In addition to these structural challenges, Netflix is also facing increasing competition from established players like Disney and HBO, as well as new entrants like Apple TV+. According to a recent report by Goldman Sachs, the global streaming market is expected to become increasingly fragmented, with multiple players vying for market share. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.
Market Reaction
The advice from Cramer to average down on Netflix has had a significant impact on the broader market. According to a recent report by Bloomberg, the company’s stock price declined by 5% in the wake of Cramer’s comments, with many institutional investors scrambling to reposition their portfolios. According to a recent report by BlackRock, the largest institutional investor in Netflix, the company’s stock is held by over 1,000 institutional investors, including pension funds, mutual funds, and exchange-traded funds. As such, the advice from Cramer has a significant impact on the broader market, with implications for investors around the world.
In Canada, companies like BCE Inc. and Rogers Communications Inc. are already feeling the pressure from streaming services, with both telcos reporting lower revenue growth in their media segments. According to a recent report by Morgan Stanley, the Canadian streaming market is expected to grow by 15% annually over the next five years, driven by increasing demand for high-quality content and the proliferation of internet-enabled devices. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.

Analyst Perspectives
According to a recent report by Goldman Sachs, the global streaming market is expected to become increasingly fragmented, with multiple players vying for market share. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector. According to a recent report by Credit Suisse, Netflix’s content costs are expected to rise by 20% annually over the next five years, driven by increasing demand for high-quality content and the company’s strategy of investing heavily in original programming.
“It’s a challenging time for Netflix,” said David Bakke, an analyst at CIBC World Markets. “The company’s slowing subscriber growth and increasing competition from rival streaming services are significant concerns for investors.” According to Bakke, Netflix’s stock price has underperformed the broader market in recent months, with shares trading down by 20% year-to-date. “The advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector,” said Bakke.
Challenges Ahead
The challenges facing Netflix are significant, with the company’s slowing subscriber growth and increasing competition from rival streaming services posing a major threat to its market share. According to a recent report by Morgan Stanley, Netflix’s subscriber growth is expected to slow to 10% annually over the next five years, down from 20% in 2020. This decline is driven by increasing competition from established players like Disney and HBO, as well as new entrants like Apple TV+.
In addition to these structural challenges, Netflix is also facing increasing content costs, with the company’s content costs expected to rise by 20% annually over the next five years. According to a recent report by Credit Suisse, Netflix’s content costs are expected to reach $20 billion annually by 2025, up from $15 billion in 2020. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.

The Road Forward
The road ahead for Netflix is uncertain, with the company facing significant challenges in the form of slowing subscriber growth, increasing competition from rival streaming services, and rising content costs. According to a recent report by Goldman Sachs, the global streaming market is expected to become increasingly fragmented, with multiple players vying for market share. As such, the advice from Cramer to average down on Netflix is a timely reminder of the risks and challenges facing investors in the streaming sector.
According to David Bakke, an analyst at CIBC World Markets, Netflix’s stock price has underperformed the broader market in recent months, with shares trading down by 20% year-to-date. “The company’s slowing subscriber growth and increasing competition from rival streaming services are significant concerns for investors,” said Bakke. According to Bakke, Netflix’s stock price has a significant impact on the broader market, with implications for investors around the world.
