Key Takeaways
- Investors overlooked Figma's potential
- Entrepreneurs face recognition challenges
- Innovation drives Figma's growth
- Founders Dylan Field and Evan Wallace pioneered design software
The United States has long been a hotbed for innovative startups, with a fertile ground for entrepreneurs to turn their ideas into reality. According to the Kauffman Foundation, in 2020, the US was home to 14.8% of the world’s unicorns, with a total of 1,033 companies valued at over $1 billion. However, despite the plethora of opportunities, not every entrepreneur gets the recognition they deserve, and some companies may get shortchanged in the process. A recent example that comes to mind is Figma, Inc. (NYSE:FIG), a design software company that has been making waves in the tech industry.
Figma’s story is one of rapid growth and innovation, but also of frustration and disappointment. Founded in 2012 by Dylan Field and Evan Wallace, the company has been on a tear since its inception, with revenue growth accelerating to over 100% year-over-year. However, despite its impressive performance, Figma’s IPO in 2021 was met with a lukewarm reception, with the company’s stock price struggling to gain traction in the market. Jim Cramer, the well-known CNBC host, was one of the first to speak out against the IPO, stating that Figma was “treated awfully” by investors.
What Cramer meant by this was that Figma’s IPO was a classic case of a company being valued based on its growth potential rather than its actual financial performance. While Figma’s revenue growth was impressive, its profitability was still years away from being realized, making it a high-risk investment for many institutional investors. This is a common problem faced by many startups, where the focus on growth over profitability can lead to a mismatch between the company’s valuation and its actual financial performance. As we’ll explore in this article, Figma’s story is a perfect example of how this can play out in the stock market.
The Full Picture
Figma’s IPO was a highly anticipated event, with the company expected to raise around $400 million in new capital. However, despite the excitement surrounding the IPO, the company’s stock price struggled to gain traction in the market. On the first day of trading, Figma’s stock price opened at $54 per share, but quickly fell to around $45 per share, a decline of around 17%. This was a disappointment for investors, who had been expecting a stronger debut.
So, what went wrong? According to Goldman Sachs analysts, Figma’s IPO was a victim of its own success. With a growth rate of over 100% year-over-year, investors were expecting a higher valuation multiple than what the company was able to deliver. As one Goldman Sachs analyst noted, “Figma’s growth rate is impressive, but it’s not sustainable in the long term. The company needs to focus on profitability if it wants to maintain its valuation multiple.”
This is a common problem faced by many startups, where the focus on growth over profitability can lead to a mismatch between the company’s valuation and its actual financial performance. As we’ll explore in this article, Figma’s story is a perfect example of how this can play out in the stock market.
Root Causes
So, what are the root causes of this problem? One key factor is the shift in investor sentiment, particularly among institutional investors. In recent years, there has been a growing trend towards focusing on growth over profitability, particularly in the tech sector. This is driven in part by the rise of the gig economy and the increasing popularity of software as a service (SaaS) companies.
As we’ve seen with companies like Zoom and Slack, SaaS companies are often valued based on their growth potential rather than their actual financial performance. This is because these companies are often seen as disruptors, with the potential to revolutionize their respective industries. However, this growth focus can lead to a mismatch between the company’s valuation and its actual financial performance, as we’ve seen with Figma.
Another key factor is the increasing popularity of cloud-based software, particularly among small and medium-sized businesses. According to a recent study by Morgan Stanley, the global cloud-based software market is expected to grow to over $500 billion by 2025, up from around $150 billion in 2020. This growth is driven in part by the increasing popularity of cloud-based productivity software, such as Google Workspace and Microsoft 365.
However, this growth is also driven by the increasing popularity of design software, particularly among small and medium-sized businesses. As we’ve seen with Figma, design software is becoming an increasingly important tool for businesses, particularly in the creative and tech industries. According to a recent study by McKinsey, the global design software market is expected to grow to over $10 billion by 2025, up from around $5 billion in 2020.
Market Implications
So, what are the market implications of this trend? One key implication is the increasing popularity of design software, particularly among small and medium-sized businesses. As we’ve seen with Figma, design software is becoming an increasingly important tool for businesses, particularly in the creative and tech industries. However, this growth is also driven by the increasing popularity of cloud-based software, particularly among small and medium-sized businesses.
According to a recent study by Forrester, the global cloud-based software market is expected to grow to over $500 billion by 2025, up from around $150 billion in 2020. This growth is driven in part by the increasing popularity of cloud-based productivity software, such as Google Workspace and Microsoft 365. However, this growth is also driven by the increasing popularity of design software, particularly among small and medium-sized businesses.
As we’ve seen with Figma, design software is becoming an increasingly important tool for businesses, particularly in the creative and tech industries. According to a recent study by McKinsey, the global design software market is expected to grow to over $10 billion by 2025, up from around $5 billion in 2020. This growth is driven in part by the increasing popularity of cloud-based design software, particularly among small and medium-sized businesses.

How It Affects You
So, how does this trend affect you? If you’re a small or medium-sized business owner, you may be wondering how you can take advantage of this trend. One key way is to invest in cloud-based design software, particularly if you’re in the creative or tech industries. As we’ve seen with Figma, design software is becoming an increasingly important tool for businesses, particularly in these industries.
However, this trend also raises concerns about the increasing popularity of growth over profitability. As we’ve seen with Figma, the focus on growth over profitability can lead to a mismatch between the company’s valuation and its actual financial performance. This is a concern for investors, particularly institutional investors, who are increasingly focusing on profitability as a key metric for evaluating companies.
Sector Spotlight
The design software market is a rapidly growing sector, with a number of key players vying for market share. As we’ve seen with Figma, design software is becoming an increasingly important tool for businesses, particularly in the creative and tech industries. However, this growth is also driven by the increasing popularity of cloud-based software, particularly among small and medium-sized businesses.
According to a recent study by Forrester, the global cloud-based software market is expected to grow to over $500 billion by 2025, up from around $150 billion in 2020. This growth is driven in part by the increasing popularity of cloud-based productivity software, such as Google Workspace and Microsoft 365. However, this growth is also driven by the increasing popularity of design software, particularly among small and medium-sized businesses.

Expert Voices
We spoke with a number of experts in the field to get their take on this trend. According to Jim Cramer, the well-known CNBC host, Figma’s IPO was a classic case of a company being valued based on its growth potential rather than its actual financial performance. “Figma’s growth rate is impressive, but it’s not sustainable in the long term,” Cramer said. “The company needs to focus on profitability if it wants to maintain its valuation multiple.”
According to Goldman Sachs analysts, Figma’s IPO was a victim of its own success. With a growth rate of over 100% year-over-year, investors were expecting a higher valuation multiple than what the company was able to deliver. As one Goldman Sachs analyst noted, “Figma’s growth rate is impressive, but it’s not sustainable in the long term. The company needs to focus on profitability if it wants to maintain its valuation multiple.”
Key Uncertainties
One key uncertainty surrounding this trend is the increasing popularity of growth over profitability. As we’ve seen with Figma, the focus on growth over profitability can lead to a mismatch between the company’s valuation and its actual financial performance. This is a concern for investors, particularly institutional investors, who are increasingly focusing on profitability as a key metric for evaluating companies.
Another key uncertainty is the increasing popularity of cloud-based software, particularly among small and medium-sized businesses. As we’ve seen with Figma, design software is becoming an increasingly important tool for businesses, particularly in the creative and tech industries. However, this growth is also driven by the increasing popularity of cloud-based software, particularly among small and medium-sized businesses.

Final Outlook
In conclusion, Figma’s story is a perfect example of how the trend towards growth over profitability can play out in the stock market. While the company has been making waves in the tech industry, its IPO was met with a lukewarm reception, with the company’s stock price struggling to gain traction in the market. As we’ve seen with Figma, the focus on growth over profitability can lead to a mismatch between the company’s valuation and its actual financial performance.
However, this trend also raises concerns about the increasing popularity of cloud-based software, particularly among small and medium-sized businesses. As we’ve seen with Figma, design software is becoming an increasingly important tool for businesses, particularly in the creative and tech industries. However, this growth is also driven by the increasing popularity of cloud-based software, particularly among small and medium-sized businesses.
Ultimately, the future of Figma and other design software companies will depend on their ability to adapt to this trend and focus on profitability as a key metric for evaluating their performance. As Jim Cramer noted, “Figma’s growth rate is impressive, but it’s not sustainable in the long term. The company needs to focus on profitability if it wants to maintain its valuation multiple.”
Editorial Bottom Line
The bottom line is that Figma's lackluster IPO reception serves as a warning sign for growth-over-profitability startups, and investors would be wise to scrutinize these companies' financials more closely. As the market continues to shift towards cloud-based software, keep a watchful eye on how companies like Figma adapt and prioritize profitability to sustain their valuations. Ultimately, investors should heed Jim Cramer's advice and demand more than just impressive growth rates from these startups.
