Insurers expand multi‑code portfolios in 2026
QBE’s four decades with the Swans sit within a broader pattern of insurance‑sector investment in Australian sport. In 2026, major insurers are maintaining or expanding multi‑year sponsorships across football, rugby, cricket, and Australian rules, often bundling national teams, professional clubs, and venue rights into integrated portfolios. Allianz Australia is the official insurance partner of Football Australia and all national teams – including the Socceroos, Matildas, youth, and para squads – under a multi‑year agreement that spans major tournaments such as the AFC Women’s Asian Cup Australia 2026. At club level, Allianz has entered a four‑year platinum partnership with the West Coast Eagles, covering the club’s AFL, AFLW, and wheelchair teams. From 2026, the Allianz brand will appear on the Eagles’ AFLW shorts and will support the club’s wheelchair program, linking the sponsorship to both elite competition and inclusive formats.