At club level, Youi is part of a group of insurers that have adopted multi-season or long-duration arrangements. QBE Insurance has backed the Sydney Swans since the 1980s in what is often cited as a long-running sports sponsorship, now operating as a whole-of-club principal partnership across AFL, AFLW, and academy teams. Private health insurer HCF is a premier partner and official private health insurance partner of the Swans, with that role, formalised several seasons ago, building on earlier work providing health cover to players and now extending to supporter and member initiatives. Together, these league and club relationships show how general insurers, life companies, health funds, and brokers are using AFL sponsorships agreed in recent years for exposure around the game, community links, and engagement with existing and prospective policyholders, with Youi’s Fan House providing one current example at club and venue level.