Hunneyball cautioned, however, that online interest does not necessarily translate into structured planning. “Public awareness is pivotal for protecting homes, businesses, and critical infrastructure during natural disasters. Preparedness searches often spike after major events, but the challenge is building that knowledge before the hazards strike, so you’re able to respond quickly and with certainty,” he said, adding: “In a year defined by climate extremes, global instability, and rapid technological change, Australians’ search habits show that resilience thinking is moving into the mainstream, and that’s something every industry can build on. As the number and severity of natural disasters like cyclones rise, there has never been a more important time for businesses to revisit their cyclone response plans and ensure they remain educated and prepared.”