Competitive landscape and options for intermediaries
Zurich’s entry via its partnership with Honey and distribution through Virgin Money sits within a competitive landscape that already includes health funds, general insurers, retailer brands, and specialist pet insurance providers. Brands currently active in the Australian pet insurance space include ahm, Australian Seniors, Australian Unity, Bow Wow Meow, Buddy, Budget Direct, Bupa, Coles, Everyday, Fetch, Guardian, Guide Dogs, HCF, Knose, Kogan, Medibank, Orivet, PD Pet Insurance, Pet Circle, Pet Insurance Australia, Petbarn, PetCover, Petinsurance.com.au, PetMed, Pets On Me, Petsy, Potiki, Prime, RAC, RACQ, Real, RSPCA, Trupanion, and Vets Choice.