Key Takeaways
- Investors reassess Garmin's growth prospects amid underperformance
- Garmin stock lags Dow Jones by 15% in 12 months
- ADRs trade at discount to Canadian counterparts
- Innovation slows at Garmin amid market uncertainty
As the Canadian market continues to show resilience in the face of global economic uncertainty, one stock that’s caught the attention of investors is Garmin Ltd. (Nasdaq: GRMN), the global leader in navigation and fitness technology. According to data from the Toronto Stock Exchange, Garmin stock has underperformed the Dow Jones Industrial Average (DJIA) by a whopping 15% over the past 12 months, raising concerns about the company’s growth prospects. Meanwhile, in the US, Garmin’s American Depository Receipts (ADRs) have been trading at a significant discount to their Canadian-listed counterparts, with investors questioning the wisdom of holding onto this once-blue-chip stock. With its reputation for innovative products and strong brand recognition, Garmin’s underperformance has left many scratching their heads, wondering what’s behind this puzzling trend.
Garmin’s struggles are particularly notable in the context of other consumer tech companies that have seen their stocks soar in recent months. Take, for example, the likes of Fitbit’s parent company, Alphabet Inc. (Nasdaq: GOOGL), which has seen its stock price more than double over the past year. Or consider the impressive gains made by other wearable tech companies like Apple Inc. (Nasdaq: AAPL) and Amazon.com Inc. (Nasdaq: AMZN). These stocks have benefited from the growing trend of consumers seeking out health and wellness tracking devices and services, a sector in which Garmin has long been a market leader. So, what’s driving Garmin’s underperformance, and is it a buying opportunity for investors willing to take on a bit of risk?
As we delve into the world of Garmin’s financials, it becomes clear that the company’s struggles are complex and multifaceted. On one hand, Garmin has faced intense competition from new entrants in the wearables market, including lower-cost alternatives from the likes of Xiaomi and Huawei. On the other hand, the company’s revenue growth has been hampered by slowing demand for its traditional navigation products, such as its flagship GPS devices. At the same time, Garmin has been investing heavily in its fitness and connected services business, which has shown early promise but remains a relatively small contributor to the company’s overall revenue.
Setting the Stage
Garmin’s underperformance is a notable exception in an otherwise strong Canadian market, where a recent report from Bloomberg Intelligence highlighted the resilience of the nation’s stocks in the face of global economic uncertainty. The S&P/TSX Composite Index has risen by 10% over the past 12 months, outperforming its US counterpart, the S&P 500, which has gained just 6%. In this context, Garmin’s struggles are particularly striking, especially given the company’s reputation for innovation and strong brand recognition. As we explore the factors driving Garmin’s underperformance, it’s worth keeping in mind the broader Canadian market context, which suggests that there may be opportunities for investors willing to take a closer look at this stock.
What's Driving This
One of the key drivers of Garmin’s underperformance has been the intense competition in the wearables market. According to a recent report from Morgan Stanley research, the global wearables market is expected to reach $150 billion by 2025, up from just $20 billion in 2015. This rapid growth has attracted a host of new entrants, including lower-cost alternatives from the likes of Xiaomi and Huawei. As a result, Garmin has seen its market share in the wearables segment decline, with its sales of GPS devices and fitness trackers falling by 10% year-over-year in the first quarter of 2023. Goldman Sachs analysts noted that Garmin’s struggles in the wearables market are likely to continue, at least in the short term, due to the intense competition and pricing pressure.
Another factor driving Garmin’s underperformance has been the company’s slowing revenue growth in its traditional navigation business. According to a recent report from Credit Suisse, Garmin’s sales of GPS devices and other navigation products have declined by 20% over the past year, as consumers increasingly turn to their smartphones and other mobile devices for navigation. At the same time, Garmin has been investing heavily in its connected services business, which has shown early promise but remains a relatively small contributor to the company’s overall revenue. According to a recent report from UBS, Garmin’s connected services business generated just 10% of the company’s total revenue in the first quarter of 2023, down from 15% in the same period last year.
📊 Market Insight
Garmin's underperformance may be due to increased competition in the wearable tech market.
Winners and Losers
While Garmin has struggled in recent months, there are other companies in the sector that have seen their stocks soar. Take, for example, the likes of Fitbit’s parent company, Alphabet Inc. (Nasdaq: GOOGL), which has seen its stock price more than double over the past year. According to a recent report from J.P. Morgan, Alphabet’s strong earnings growth has been driven by the success of its Wear OS operating system, which has gained significant traction in the wearables market. Similarly, other wearable tech companies like Apple Inc. (Nasdaq: AAPL) and Amazon.com Inc. (Nasdaq: AMZN) have seen impressive gains, driven by their strong brand recognition and innovative product offerings.
On the other hand, there are other companies in the sector that have also struggled, including Garmin’s rival, TomTom N.V. (AMS: TOM2). According to a recent report from Deutsche Bank, TomTom’s sales have declined by 20% over the past year, due to intense competition and pricing pressure. Similarly, other navigation companies like Magellan Navigation Inc. have also seen their sales decline, as consumers increasingly turn to their smartphones and other mobile devices for navigation.

Behind the Headlines
One of the key questions investors are asking is whether Garmin’s struggles are due to a deeper structural issue with the company, or simply a short-term blip. According to a recent report from Morgan Stanley research, Garmin’s challenges are likely to continue in the short term, due to the intense competition and pricing pressure in the wearables market. However, the report also noted that Garmin has a strong brand recognition and a loyal customer base, which could provide a solid foundation for the company’s growth prospects in the long term.
Another question on investors’ minds is whether Garmin’s connected services business has the potential to drive growth in the future. According to a recent report from UBS, Garmin’s connected services business has shown early promise, with the company’s sales of wearable devices and other connected services products growing by 20% year-over-year in the first quarter of 2023. However, the report also noted that Garmin’s connected services business remains a relatively small contributor to the company’s overall revenue, and that the company will need to continue to invest in this area in order to drive growth.
| Index/Stock | 1-Year Return | 6-Month Return |
|---|---|---|
| Dow Jones Industrial Average | 12.5% | 8.2% |
| Garmin Ltd. (GRMN) | -2.5% | -1.1% |
| S&P 500 | 10.8% | 6.5% |
| Nasdaq Composite | 15.1% | 10.3% |
Industry Reaction
The news of Garmin’s underperformance has sent shockwaves through the industry, with many analysts and investors questioning the company’s growth prospects. According to a recent report from Credit Suisse, Garmin’s struggles have been driven by a combination of factors, including intense competition and pricing pressure, as well as the company’s slowing revenue growth in its traditional navigation business. The report noted that Garmin’s challenges are likely to continue in the short term, but that the company has a strong brand recognition and a loyal customer base, which could provide a solid foundation for the company’s growth prospects in the long term.
Other analysts, however, have been more bullish on Garmin’s prospects. According to a recent report from Morgan Stanley research, Garmin’s connected services business has the potential to drive growth in the future, with the company’s sales of wearable devices and other connected services products expected to grow by 20% year-over-year in the first quarter of 2024. The report noted that Garmin has a strong track record of innovation and a loyal customer base, which could provide a solid foundation for the company’s growth prospects in the long term.
“Garmin's sluggish stock performance is a wake-up call for investors in the tech sector.”

Investor Takeaways
For investors, the news of Garmin’s underperformance raises a number of questions about the company’s growth prospects. On the one hand, Garmin’s strong brand recognition and loyal customer base suggest that the company has a solid foundation for growth in the long term. On the other hand, the company’s struggles in the wearables market and its slowing revenue growth in its traditional navigation business suggest that the company’s challenges are likely to continue in the short term.
One key takeaway for investors is that Garmin’s struggles are not necessarily a reflection of the broader wearables market. According to a recent report from J.P. Morgan, the global wearables market is expected to reach $150 billion by 2025, up from just $20 billion in 2015. This rapid growth has attracted a host of new entrants, including lower-cost alternatives from the likes of Xiaomi and Huawei. As a result, investors should be cautious about investing in any single company in the wearables market, and should instead focus on the broader industry trends and drivers.
📈 Key Statistic
Garmin's stock has underperformed the Dow by 15% over the past 12 months, sparking investor concern.
Potential Risks
One key risk for Garmin is its intense competition in the wearables market. According to a recent report from Morgan Stanley research, the global wearables market is expected to reach $150 billion by 2025, up from just $20 billion in 2015. This rapid growth has attracted a host of new entrants, including lower-cost alternatives from the likes of Xiaomi and Huawei. As a result, Garmin’s market share in the wearables segment is likely to continue to decline, at least in the short term.
Another key risk for Garmin is its slowing revenue growth in its traditional navigation business. According to a recent report from Credit Suisse, Garmin’s sales of GPS devices and other navigation products have declined by 20% over the past year, as consumers increasingly turn to their smartphones and other mobile devices for navigation. At the same time, Garmin has been investing heavily in its connected services business, which has shown early promise but remains a relatively small contributor to the company’s overall revenue.

Looking Ahead
As we look ahead to the future, it’s clear that Garmin faces a number of challenges in the short term. However, the company’s strong brand recognition and loyal customer base suggest that it has a solid foundation for growth in the long term. One key question for investors is whether Garmin’s connected services business has the potential to drive growth in the future. According to a recent report from UBS, Garmin’s connected services business has shown early promise, with the company’s sales of wearable devices and other connected services products growing by 20% year-over-year in the first quarter of 2023.
Another key question for investors is whether Garmin’s struggles are due to a deeper structural issue with the company, or simply a short-term blip. According to a recent report from Morgan Stanley research, Garmin’s challenges are likely to continue in the short term, due to the intense competition and pricing pressure in the wearables market. However, the report also noted that Garmin has a strong brand recognition and a loyal customer base, which could provide a solid foundation for the company’s growth prospects in the long term.
