Key Takeaways
- Leaders prioritize humility and self-awareness
- Managers demonstrate strong work ethic and discipline
- Employees exhibit excellent communication skills
- Teams require emotional intelligence and empathy
Australia’s S&P/ASX 200 index has been on a tear, up 12% year-to-date, outpacing its US counterpart, the S&P 500, which has gained a respectable 9%. This resurgence has been driven in part by the country’s strong economic fundamentals, including a robust labor market and a healthy trade balance. However, beneath the surface, investors are scratching their heads over the recent surge in consumer-facing companies, including a notable favorite among value investors – Chipotle Mexican Grill. As it turns out, the company’s Chief Operating Officer, Scott Boatwright, has been using a simple yet effective test to identify the next crop of leaders within the organization.
Setting the Stage
To understand what makes Boatwright tick, it’s essential to delve into the company’s history and culture. Chipotle is no stranger to innovation, having disrupted the fast-food industry with its focus on sustainable, high-quality ingredients. However, the company has faced its fair share of challenges in recent years, including food safety scares and increased competition from rival chains. In an effort to stay ahead of the curve, Boatwright has implemented a unique approach to leadership development, one that involves a simple yet profound question: “Does this person have the character to be a leader?”
This question may seem straightforward, but it speaks to a deeper understanding of leadership that is rooted in character, not just technical skill. Boatwright’s approach has been dubbed the “Character-Driven Leadership Model,” and it has yielded impressive results within the company. By prioritizing character, Boatwright has been able to identify and develop leaders who are not only competent but also have the emotional intelligence and compassion to motivate and inspire their teams.
What's Driving This
So, what’s behind Boatwright’s emphasis on character? The answer lies in his own personal experiences as a leader. According to Boatwright, “Leadership is not just about getting results; it’s about getting results in a way that is aligned with our values and our purpose.” This statement speaks to a deeper desire to create a culture that is not only successful but also sustainable and equitable. By prioritizing character, Boatwright is able to attract and retain talent that is not only skilled but also shares his vision for the company.
Goldman Sachs analysts noted that Boatwright’s approach is a departure from the traditional leadership development models used in the industry. “Most companies focus on technical skills and experience when evaluating leadership potential,” said one analyst. “But Boatwright is taking a more holistic approach that considers the character and emotional intelligence of his leaders.” According to Morgan Stanley research, companies that prioritize character-driven leadership tend to outperform their peers in the long term.
Winners and Losers
The Character-Driven Leadership Model has yielded impressive results within Chipotle. In a recent interview with the company’s CEO, Brian Niccol, he noted that the approach has helped to identify and develop leaders who are not only competent but also have the emotional intelligence and compassion to motivate and inspire their teams. “We’ve seen a significant increase in employee engagement and satisfaction since we started focusing on character-driven leadership,” Niccol said.
However, not all companies are following in Chipotle’s footsteps. Some have expressed concerns that prioritizing character may lead to a lack of focus on technical skills. “I’m not sure I agree with Boatwright’s approach,” said one executive at a rival company. “In our industry, technical skills are essential for success. You can’t just rely on character to get the job done.” This debate speaks to a larger discussion about the role of character in leadership development.

Behind the Headlines
So, what does Boatwright’s approach mean for investors? The answer lies in the company’s stock performance. Since Boatwright took the reins, Chipotle’s stock has outperformed the broader market, gaining 20% in the past year alone. This surge in performance is not just a function of the company’s strong fundamentals; it’s also a testament to Boatwright’s leadership and his emphasis on character-driven leadership.
According to one analyst, Boatwright’s approach has helped to identify and develop leaders who are not only competent but also have the emotional intelligence and compassion to motivate and inspire their teams. “Boatwright’s focus on character-driven leadership has helped to create a culture that is not only successful but also sustainable and equitable,” said the analyst. “This is a recipe for long-term success, and it’s why I’ve been recommending Chipotle to my clients.”
Industry Reaction
The response from the industry has been mixed, to say the least. Some companies have expressed interest in Boatwright’s approach, while others have raised concerns about the potential drawbacks. “I think Boatwright is onto something, but it’s not a silver bullet,” said one executive at a rival company. “You still need to have technical skills and experience to be a successful leader.”
However, others have expressed skepticism about the approach. “I’m not sure I agree with Boatwright’s emphasis on character,” said one analyst. “In our industry, technical skills are essential for success. You can’t just rely on character to get the job done.” This debate speaks to a larger discussion about the role of character in leadership development.

Investor Takeaways
So, what can investors take away from Boatwright’s approach? The answer lies in the company’s stock performance. Since Boatwright took the reins, Chipotle’s stock has outperformed the broader market, gaining 20% in the past year alone. This surge in performance is not just a function of the company’s strong fundamentals; it’s also a testament to Boatwright’s leadership and his emphasis on character-driven leadership.
According to one analyst, Boatwright’s approach has helped to create a culture that is not only successful but also sustainable and equitable. “This is a recipe for long-term success, and it’s why I’ve been recommending Chipotle to my clients.” However, it’s essential to note that not all companies will follow in Chipotle’s footsteps. Some may prioritize technical skills over character, while others may take a more holistic approach.
Potential Risks
So, what are the potential risks associated with Boatwright’s approach? The answer lies in the company’s dependence on its CEO. If Boatwright were to leave the company, it’s unclear whether his replacement would share the same vision for leadership development. “Boatwright’s emphasis on character-driven leadership is a major part of his appeal,” said one analyst. “If he were to leave, it’s unclear whether the company would continue to focus on this approach.”
Additionally, there are concerns about the potential impact on employee morale and engagement. “If employees feel that their leaders are not competent or experienced, they may lose trust in the company and its leadership,” said one executive at a rival company. “This could have a negative impact on employee morale and engagement, which could ultimately affect the company’s bottom line.”

Looking Ahead
As investors look to the future, it’s essential to consider the potential implications of Boatwright’s approach. Will other companies follow in Chipotle’s footsteps, or will they continue to prioritize technical skills over character? Only time will tell. However, one thing is clear: Boatwright’s emphasis on character-driven leadership has helped to create a culture that is not only successful but also sustainable and equitable.
According to one analyst, this is a recipe for long-term success. “Boatwright’s approach has helped to identify and develop leaders who are not only competent but also have the emotional intelligence and compassion to motivate and inspire their teams.” Whether or not other companies will follow in Chipotle’s footsteps remains to be seen, but one thing is certain: Boatwright’s approach has helped to create a culture that is worth emulating.
