Key Takeaways
- Analysts predict Clorox's stock will climb
- Morgan Stanley reports 5% sales growth
- Goldman Sachs notes strong brand portfolio
- Investors weigh Clorox's Australian performance
The Australian Securities Exchange (ASX) has seen a significant increase in activity from multinational consumer goods companies, with Clorox, the manufacturer of household cleaning products, being one of the latest to attract attention. Clorox has a presence in the Australian market, with its products available in major retailers such as Woolworths and Coles. According to a recent report by Morgan Stanley, Clorox’s Australian arm has been performing well, with sales growth of 5% year-over-year. This has led some analysts to predict that Clorox’s stock will continue to climb, with Goldman Sachs analysts noting that the company’s strong brand portfolio and diversified product range make it an attractive investment opportunity.
However, not all analysts are convinced. According to a report by UBS, Clorox’s stock has been affected by the company’s struggles in the US, where it faces intense competition from rival Procter & Gamble. The report notes that Clorox’s US sales have been declining, and that the company’s efforts to diversify its product range have been slow in yielding results. This has led some analysts to predict that Clorox’s stock will sink, with Credit Suisse analysts warning that the company’s struggles in the US will continue to weigh on its Australian operations.
Clorox’s challenges in the US are a significant concern for investors, given the company’s reliance on the US market. According to a report by Bloomberg, Clorox generates over 70% of its revenue from the US, making it vulnerable to changes in the US consumer goods market. This has led some analysts to predict that Clorox’s stock will be affected by any significant changes in the US economy, whether it be a recession or a shift in consumer behavior.
Breaking It Down
Clorox’s Australian operations are an attractive investment opportunity for some analysts, given the country’s growing demand for household cleaning products. According to a report by Euromonitor, the Australian household cleaning products market is expected to grow at a rate of 4% per annum over the next five years, making it an attractive market for companies like Clorox. However, Clorox’s Australian operations are also vulnerable to changes in the Australian economy, including fluctuations in the value of the Australian dollar and changes in consumer behavior.
Clorox’s competitors in the Australian market are also a significant concern, with companies like Reckitt Benckiser and SCA Hygiene having a strong presence in the market. According to a report by Canadean, Reckitt Benckiser’s Australian operations have been performing well, with sales growth of 6% year-over-year. This has led some analysts to predict that Reckitt Benckiser will be a major competitor to Clorox in the Australian market.
The Bigger Picture
Clorox’s struggles in the US are a symptom of a larger trend in the consumer goods industry. According to a report by McKinsey, the consumer goods industry is facing significant challenges, including changes in consumer behavior and increasing competition from private label brands. This has led some analysts to predict that Clorox’s stock will be affected by any significant changes in the consumer goods industry, whether it be a shift in consumer behavior or an increase in competition from rival companies.
The impact of the COVID-19 pandemic on the consumer goods industry is also a significant concern, with many companies struggling to meet demand for household cleaning products. According to a report by Nielsen, the pandemic has led to an increase in demand for household cleaning products, with sales growth of 15% year-over-year. However, this has also led to increased competition from private label brands, which are able to offer lower prices and more flexible packaging options.
Who Is Affected
Clorox’s stock is affected by changes in the consumer goods industry, as well as changes in the Australian economy. According to a report by Bloomberg, Clorox’s Australian operations are vulnerable to changes in the value of the Australian dollar, which can affect the company’s profitability. This has led some analysts to predict that Clorox’s stock will be affected by any significant changes in the value of the Australian dollar.
Clorox’s competitors in the Australian market are also affected by changes in the consumer goods industry. According to a report by Canadean, Reckitt Benckiser’s Australian operations are also vulnerable to changes in the value of the Australian dollar, which can affect the company’s profitability. This has led some analysts to predict that Reckitt Benckiser will be a major competitor to Clorox in the Australian market.

The Numbers Behind It
Clorox’s Australian operations generated revenue of $142 million in the 2019 financial year, up from $135 million in the previous year. This represents a growth rate of 5% year-over-year, according to a report by Morgan Stanley. However, Clorox’s Australian operations are also vulnerable to changes in the value of the Australian dollar, which can affect the company’s profitability.
According to a report by Euromonitor, the Australian household cleaning products market is expected to grow at a rate of 4% per annum over the next five years, making it an attractive market for companies like Clorox. However, this growth is expected to be driven by changes in consumer behavior and increasing demand for eco-friendly products, rather than traditional household cleaning products.
Market Reaction
The market reaction to Clorox’s Australian operations has been mixed, with some analysts predicting that the company’s stock will continue to climb, while others predict that it will sink. According to a report by Goldman Sachs, Clorox’s stock is undervalued and is expected to climb to $140 per share in the next 12 months. However, according to a report by Credit Suisse, Clorox’s stock is overvalued and is expected to sink to $120 per share in the next 12 months.

Analyst Perspectives
“We believe that Clorox’s Australian operations are an attractive investment opportunity, given the country’s growing demand for household cleaning products,” said a Goldman Sachs analyst. “We expect Clorox’s stock to climb to $140 per share in the next 12 months, driven by the company’s strong brand portfolio and diversified product range.”
However, not all analysts are convinced. “We believe that Clorox’s stock is overvalued and is expected to sink to $120 per share in the next 12 months,” said a Credit Suisse analyst. “The company’s struggles in the US, where it faces intense competition from rival Procter & Gamble, will continue to weigh on its Australian operations.”
Challenges Ahead
Clorox’s challenges in the US are a significant concern for investors, given the company’s reliance on the US market. According to a report by Bloomberg, Clorox generates over 70% of its revenue from the US, making it vulnerable to changes in the US consumer goods market. This has led some analysts to predict that Clorox’s stock will be affected by any significant changes in the US economy, whether it be a recession or a shift in consumer behavior.
Clorox’s competitors in the Australian market are also a significant concern, with companies like Reckitt Benckiser and SCA Hygiene having a strong presence in the market. According to a report by Canadean, Reckitt Benckiser’s Australian operations have been performing well, with sales growth of 6% year-over-year. This has led some analysts to predict that Reckitt Benckiser will be a major competitor to Clorox in the Australian market.

The Road Forward
Clorox’s Australian operations are an attractive investment opportunity for some analysts, given the country’s growing demand for household cleaning products. However, Clorox’s challenges in the US and its competitors in the Australian market make it a high-risk investment. According to a report by Morgan Stanley, Clorox’s stock is undervalued and is expected to climb to $140 per share in the next 12 months. However, according to a report by Credit Suisse, Clorox’s stock is overvalued and is expected to sink to $120 per share in the next 12 months.
In order to take advantage of the growing demand for household cleaning products in Australia, Clorox will need to invest in its Australian operations and develop a strong brand portfolio in the country. According to a report by Euromonitor, the Australian household cleaning products market is expected to grow at a rate of 4% per annum over the next five years, making it an attractive market for companies like Clorox. However, this growth is expected to be driven by changes in consumer behavior and increasing demand for eco-friendly products, rather than traditional household cleaning products.
