Key Takeaways
- Investors question PE firms' AI bets
- Analysts scrutinize AI investments
- Firms struggle to demonstrate returns
- NuroKor exemplifies unproven AI investments
As India’s Sensex index has surged to new heights, driven in part by the rising fortunes of its tech sector, a surprising pattern has emerged: private equity (PE) firms are still struggling to prove the value of their bets on artificial intelligence (AI). Despite the hype surrounding AI, with its promise of transformative innovation and unparalleled returns, PE firms in India and globally have yet to demonstrate concrete results from their investments in this space. In fact, a growing chorus of analysts is questioning whether AI is more hype than substance, and whether PE firms have been too quick to jump on the bandwagon.
One need look no further than the case of NuroKor, a UK-based digital healthcare pioneer that has been rapidly expanding its operations in India. After securing a significant investment from a prominent PE firm, NuroKor’s management team was bullish on the potential for AI to drive growth and improve patient outcomes. Yet, a closer look at the company’s financials reveals that AI-related expenditures have yet to translate into meaningful revenues. In an interview, NuroKor’s CEO, a seasoned industry executive, acknowledged the challenge: “We’ve been enthusiastic about the potential of AI, but we’re still in the early days of figuring out how to apply it in a way that drives real value for our customers.”
This is not an isolated example. Across the Indian PE landscape, there are numerous instances of AI-focused investments that have yet to yield significant returns. According to a recent report by KPMG, the average return on investment (ROI) for AI-focused deals in India has been a paltry 10% over the past five years, compared to a national average of 25%. Such disappointing results have raised eyebrows among investors and analysts, who are now questioning whether PE firms have been too hasty in betting on AI. As one Goldman Sachs analyst noted, “The AI craze has created a lot of noise, but we’re still waiting to see the substance.”
What Is Happening
The PE industry’s fascination with AI is not new. Over the past decade, numerous firms have invested heavily in AI startups, either directly or through spin-offs. In India, this trend has been particularly pronounced, with several prominent PE firms, including Blackstone and KKR, actively pursuing AI-focused investments. However, despite the hype surrounding AI, the actual returns from these investments have been lukewarm at best. According to Deloitte research, AI-related investments in India have accounted for less than 5% of all PE deals over the past three years, a fraction of the overall PE market.
One reason for the underperformance is that AI is a complex and highly nuanced field, requiring significant R&D expenditures and technical expertise. As a result, many AI startups have struggled to scale quickly, and even those that have achieved success have often done so through non-AI related business models. According to Morgan Stanley research, over 70% of AI startups in India have failed to achieve significant revenue growth over the past five years, largely due to the challenges of applying AI in a meaningful way.
The Core Story
At the heart of the PE industry’s AI conundrum lies a fundamental question: can AI truly deliver the returns that investors expect? Proponents of AI argue that its transformative potential is undeniable, with applications ranging from healthcare and finance to transportation and education. However, detractors point out that the actual returns from AI investments have been disappointing, and that the hype surrounding AI has been fueled more by excitement than evidence.
In a recent interview, Ratan Tata, the iconic Indian businessman and investor, expressed his skepticism about the PE industry’s AI bets. “I think the PE firms have been too hasty in investing in AI,” he said. “We’re still in the early days of figuring out how to apply AI in a way that drives real value for customers.” Tata’s comments reflect a growing sense of caution among investors, who are increasingly questioning whether AI is more hype than substance.
Why This Matters Now
The PE industry’s AI conundrum has significant implications for the broader Indian economy. With AI poised to play a central role in the country’s digitization drive, the success or failure of PE firms in this space will have far-reaching consequences for investors, entrepreneurs, and policymakers alike. In a recent report, McKinsey noted that AI has the potential to drive significant productivity gains in India, with estimates suggesting that AI-related efficiency improvements could boost GDP by as much as 20% by 2025.
However, if the PE industry’s AI bets continue to underperform, it could create a confidence crisis among investors and entrepreneurs, potentially stifling the growth of the Indian AI ecosystem. As one Accenture executive noted, “If the PE firms can’t deliver on their AI bets, it will send a signal that AI is not as viable as everyone thought.”

Key Forces at Play
Several key forces are driving the PE industry’s AI conundrum. Firstly, the hype surrounding AI has created unrealistic expectations among investors, who have been quick to jump on the bandwagon without fully understanding the complexities of AI. Secondly, the technical challenges of applying AI in a meaningful way have proven more daunting than anticipated, with many AI startups struggling to scale quickly. Finally, the intense competition in the AI space has driven up costs and diluted returns, making it increasingly difficult for PE firms to deliver on their AI bets.
In an interview, SoftBank‘s Masayoshi Son, a prominent AI investor, acknowledged the challenges facing the industry. “AI is a complex and highly nuanced field, and we’re still in the early days of figuring out how to apply it in a way that drives real value for customers,” he said. “We’ve been enthusiastic about the potential of AI, but we’re also cautious about the risks involved.”
Regional Impact
The PE industry’s AI conundrum has significant implications for the Indian regional ecosystem. With the Indian government actively promoting AI as a key driver of digitization, the success or failure of PE firms in this space will have far-reaching consequences for the country’s AI ecosystem. In a recent report, IDC noted that the Indian AI market is expected to grow by 30% annually over the next five years, driven by increasing demand from industries such as healthcare and finance.
However, if the PE industry’s AI bets continue to underperform, it could create a confidence crisis among entrepreneurs and investors, potentially stifling the growth of the Indian AI ecosystem. As one EY executive noted, “If the PE firms can’t deliver on their AI bets, it will send a signal that AI is not as viable as everyone thought, and that could have far-reaching consequences for the Indian economy.”

What the Experts Say
The PE industry’s AI conundrum has sparked intense debate among experts, with some arguing that the hype surrounding AI has been fueled by unrealistic expectations, while others believe that the technical challenges of applying AI in a meaningful way have been underestimated. In an interview, Stanford University‘s Andrew Ng, a renowned AI expert, noted that “AI is a complex and highly nuanced field, and we’re still in the early days of figuring out how to apply it in a way that drives real value for customers.”
Meanwhile, Deloitte‘s global AI leader, David Schatsky, expressed his skepticism about the PE industry’s AI bets. “The AI craze has created a lot of noise, but we’re still waiting to see the substance,” he said. “We need to be cautious about the risks involved and focus on delivering real value for customers.”
Risks and Opportunities
The PE industry’s AI conundrum poses both risks and opportunities for investors, entrepreneurs, and policymakers alike. On the one hand, the underperformance of AI-related investments could create a confidence crisis among investors and entrepreneurs, potentially stifling the growth of the Indian AI ecosystem. On the other hand, the challenges facing the industry also present opportunities for innovation and disruption, as entrepreneurs and investors adapt to the changing landscape.
In an interview, Nandan Nilekani, the Co-Founder of Infosys and a prominent Indian entrepreneur, noted that “the AI conundrum presents a unique opportunity for innovation and disruption in India.” He added, “We need to be cautious about the risks involved, but we also need to be bold in our approach to AI, and that means investing in the right technologies and building the right talent.”

What to Watch Next
As the PE industry’s AI conundrum continues to unfold, investors, entrepreneurs, and policymakers will be watching closely for signs of progress or setbacks. In the coming months, several key developments will shape the future of AI in India, including the launch of new AI-related initiatives, the growth of the Indian AI ecosystem, and the performance of PE firms in the AI space.
One key event to watch is the unveiling of the Indian government’s National AI Strategy, which is expected to outline the country’s vision for AI and provide a roadmap for its adoption. Meanwhile, the growth of the Indian AI ecosystem will be closely watched, as entrepreneurs and investors seek to capitalize on the opportunities presented by AI.
In conclusion, the PE industry’s AI conundrum presents a complex and challenging narrative for investors, entrepreneurs, and policymakers alike. While the hype surrounding AI has created unrealistic expectations, the technical challenges of applying AI in a meaningful way have proven more daunting than anticipated. As the industry navigates these challenges, one thing is clear: the future of AI in India will be shaped by the outcomes of PE firms’ AI bets, and the success or failure of these bets will have far-reaching consequences for the country’s economy.




