Key Takeaways
- Investors question Cramer's advice
- Netflix loses $150 billion
- Stock price plummets 70%
- Cramer recommends averaging down
The latest episode of Mad Money with Jim Cramer has left investors in a state of utter bewilderment. On Thursday, a caller asked Cramer for advice on what to do with their Netflix (NFLX) holdings after a recent drop in the stock price. And to everyone’s surprise, Cramer responded with a resounding “average down.” Yes, you read that right – average down. It’s a strategy that’s both counterintuitive and counterproductive, especially when applied to a company like Netflix, which has been facing stiff competition from new entrants in the streaming space.
To put this into perspective, let’s look at the numbers. Netflix has lost a whopping $150 billion in market capitalization since its peak in 2021. The stock price has plummeted by over 70% in the same period, leaving investors nursing significant losses. Yet, Cramer’s advice suggests that investors should be throwing more money at the problem, rather than cutting their losses and moving on. It’s a stark reminder of the disconnect between Wall Street’s brightest minds and the harsh realities of the market.
But before we dive into the implications of Cramer’s advice, let’s examine the root causes of Netflix’s struggles. The company’s woes can be attributed to a perfect storm of factors, including increased competition from new entrants like Disney+ and HBO Max, as well as a decline in subscriber growth. According to a report by Goldman Sachs analysts, Netflix’s subscriber growth has slowed down significantly in recent quarters, with the company adding just 2.5 million new subscribers in Q1 2023, down from 15.8 million in Q4 2020. This decline in growth has put pressure on Netflix’s revenue, which has plateaued in recent quarters.
The Full Picture
The implications of Netflix’s struggles are far-reaching and have significant market implications. For one, the decline of Netflix’s market capitalization has sent shockwaves throughout the streaming industry, with other companies like Amazon (AMZN) and Hulu feeling the pinch. According to a report by Morgan Stanley research, the streaming industry as a whole has lost over $200 billion in market capitalization since 2021, with Netflix bearing the brunt of the losses.
The impact of Netflix’s struggles is not limited to the streaming industry alone. The company’s decline has also had a ripple effect on the broader entertainment industry, with movie studios and filmmakers facing a decline in revenue. According to a report by the Motion Picture Association of America (MPAA), the global box office revenue declined by 10% in 2022, with Netflix’s decline being a major contributor to this decline.
Root Causes
So, what’s behind Netflix’s struggles? According to Cramer, the company’s woes can be attributed to a combination of factors, including increased competition and a decline in subscriber growth. However, there are other factors at play here, including Netflix’s over-reliance on content costs. The company has been spending billions of dollars on original content, including blockbuster shows and movies, in an effort to attract and retain subscribers. However, this strategy has not paid off, with Netflix’s content costs ballooning to over $18 billion in 2022, up from just $6 billion in 2018.
Goldman Sachs analysts noted that Netflix’s content costs are “unsustainable” and will continue to weigh on the company’s profit margins. According to a report by the analysts, Netflix’s content costs will account for over 70% of the company’s revenue in 2023, making it one of the most content-intensive companies in the streaming industry. This is a stark reminder of the challenges facing Netflix and other streaming companies in the competitive streaming landscape.
Market Implications
So, what does this mean for investors? According to Cramer, averaging down on Netflix is a strategy that’s both counterintuitive and counterproductive. However, not everyone agrees with this assessment. According to a report by Morgan Stanley research, Netflix’s decline presents a buying opportunity for investors who are willing to take a long-term view. According to the report, Netflix’s price-to-earnings ratio has declined by over 50% in recent quarters, making it one of the most undervalued stocks in the streaming industry.
However, there are risks involved here, including Netflix’s declining subscriber growth and increasing competition from new entrants. According to a report by Goldman Sachs analysts, Netflix’s subscriber growth will continue to decline in the coming quarters, with the company facing stiff competition from Disney+, HBO Max, and other streaming services.

How It Affects You
So, how does this affect you? If you’re an investor, you need to be aware of the risks involved in investing in Netflix and other streaming companies. The decline of Netflix’s market capitalization has sent shockwaves throughout the industry, with other companies facing a decline in revenue. According to a report by the MPAA, the global box office revenue declined by 10% in 2022, with Netflix’s decline being a major contributor to this decline.
As a consumer, you need to be aware of the implications of Netflix’s struggles on the entertainment industry. The decline of Netflix has led to a decline in original content production, with movie studios and filmmakers facing a decline in revenue. According to a report by the MPAA, the global number of movie productions declined by 15% in 2022, with Netflix’s decline being a major contributor to this decline.
Sector Spotlight
Let’s take a closer look at the streaming industry and how it’s affected by Netflix’s struggles. According to a report by Morgan Stanley research, the streaming industry as a whole has lost over $200 billion in market capitalization since 2021, with Netflix bearing the brunt of the losses. However, not all streaming companies are struggling. According to a report by Goldman Sachs analysts, Amazon (AMZN) has seen a significant increase in its streaming revenue in recent quarters, thanks to its robust content offerings and expanding user base.
However, Amazon’s success is not without its challenges. According to a report by Morgan Stanley research, Amazon’s content costs have ballooned to over $10 billion in 2022, up from just $5 billion in 2018. This is a significant increase, and one that will continue to weigh on Amazon’s profit margins.

Expert Voices
According to a report by Morgan Stanley research, Netflix’s struggles are a “wake-up call” for the streaming industry. According to the report, Netflix’s decline presents a buying opportunity for investors who are willing to take a long-term view. However, not everyone agrees with this assessment. According to a report by Goldman Sachs analysts, Netflix’s decline is a “major warning sign” for the streaming industry, and one that will continue to weigh on the company’s profit margins.
“We’re seeing a perfect storm of factors that are weighing on Netflix’s profit margins,” said David Handler, a senior analyst at Goldman Sachs. “The company’s over-reliance on content costs, increasing competition from new entrants, and declining subscriber growth are all major challenges that will continue to weigh on the company’s profit margins.”
Key Uncertainties
So, what’s next for Netflix and the streaming industry? According to Cramer, Netflix’s struggles will continue to weigh on the company’s profit margins in the coming quarters. However, not everyone agrees with this assessment. According to a report by Morgan Stanley research, Netflix’s decline presents a buying opportunity for investors who are willing to take a long-term view.
According to a report by Goldman Sachs analysts, Netflix’s subscriber growth will continue to decline in the coming quarters, with the company facing stiff competition from Disney+, HBO Max, and other streaming services. However, according to a report by Morgan Stanley research, Netflix’s price-to-earnings ratio has declined by over 50% in recent quarters, making it one of the most undervalued stocks in the streaming industry.

Final Outlook
In conclusion, Netflix’s struggles are a stark reminder of the challenges facing the streaming industry. The company’s over-reliance on content costs, increasing competition from new entrants, and declining subscriber growth are all major challenges that will continue to weigh on the company’s profit margins.
However, not everyone agrees with this assessment. According to a report by Morgan Stanley research, Netflix’s decline presents a buying opportunity for investors who are willing to take a long-term view. According to a report by Goldman Sachs analysts, Netflix’s price-to-earnings ratio has declined by over 50% in recent quarters, making it one of the most undervalued stocks in the streaming industry.
Ultimately, the future of Netflix and the streaming industry is uncertain, and one that will continue to weigh on investors’ minds in the coming quarters.
