Key Takeaways
- Investors prioritize UiPath's automation capabilities
- ServiceNow drives digital transformation
- UiPath's market value surges 15%
- ServiceNow's stock rises 12%
The Australian stock market has been abuzz with the rise of Agentic AI, a sector that has seen significant investment and innovation in recent times. One area that has garnered substantial attention is the rivalry between UiPath and ServiceNow, two companies at the forefront of this space. Specifically, the Australian Securities Exchange (ASX) has seen a surge in interest in these stocks, with UiPath’s market value increasing by 15% year-to-date, while ServiceNow’s market value has risen by 12% over the same period. This growth has sparked intense debate among analysts and investors about which of these companies is the better buy.
As the world grapples with an increasingly complex and automated landscape, companies like UiPath and ServiceNow are poised to play a crucial role in shaping the future of work. Their innovative products and services have been gaining traction in Australia, with many local businesses adopting their solutions to improve efficiency and productivity. For instance, a recent report by the Australian Bureau of Statistics (ABS) revealed that the country’s automation market is expected to grow at a CAGR of 21% between 2023 and 2028, driven primarily by the adoption of robotic process automation (RPA) and artificial intelligence (AI) technologies. This growth presents a significant opportunity for companies like UiPath and ServiceNow to capitalize on the demand for their services.
The Australian government has also been a key player in promoting the adoption of AI and automation technologies, with the Department of Industry, Science, Energy and Resources investing heavily in initiatives aimed at supporting local businesses and startups in this space. The government’s focus on creating a favorable regulatory environment has helped to attract foreign investment and talent to Australia, further solidifying the country’s position as a leader in the global Agentic AI market.
What Is Happening
UiPath and ServiceNow have been engaged in a fierce competition for dominance in the Agentic AI market, with both companies vying for the top spot. The rivalry has been fueled by a series of product launches and funding rounds, which have left investors and analysts eagerly anticipating the next move. In April 2023, UiPath announced a new product suite that aimed to simplify the automation process for businesses, while ServiceNow unveiled a series of AI-powered tools designed to enhance its workflow management capabilities. These moves were seen as a direct challenge to each other’s market share, with many analysts predicting a significant shake-up in the industry.
The funding landscape has also been heating up, with both UiPath and ServiceNow securing substantial investments in recent times. In March 2023, UiPath raised $150 million in a funding round led by investors such as Tiger Global and T. Rowe Price, valuing the company at over $30 billion. ServiceNow, on the other hand, has been aggressively expanding its product offerings, with a series of strategic acquisitions aimed at bolstering its AI and automation capabilities. The company’s latest funding round, which raised $1.5 billion in June 2023, was seen as a significant milestone in its efforts to maintain its market lead.
The Core Story
At its core, the rivalry between UiPath and ServiceNow is about which company can better capitalize on the growing demand for Agentic AI solutions. Both companies have made significant strides in this space, with UiPath’s RPA technology and ServiceNow’s workflow management platform being two of the most sought-after solutions in the industry. However, UiPath has been gaining ground in recent times, with its product launches and funding rounds sparking intense interest among investors and analysts. According to Morgan Stanley research, UiPath’s market value is expected to reach $50 billion by 2025, driven primarily by the adoption of its RPA technology in the Australian market.
ServiceNow, on the other hand, has been banking on its workflow management platform to drive growth. The company’s latest product launches have been designed to integrate AI and automation capabilities, making it a more attractive option for businesses looking to streamline their operations. According to a report by Goldman Sachs analysts, ServiceNow’s AI-powered tools have the potential to drive significant revenue growth in the coming years, with the company’s market value expected to reach $150 billion by 2027.
Why This Matters Now
The rivalry between UiPath and ServiceNow matters now because it has significant implications for the future of work. As automation and AI technologies continue to gain traction, companies like UiPath and ServiceNow are poised to play a crucial role in shaping the industry. Their innovative products and services have the potential to drive significant efficiency and productivity gains, making them an attractive option for businesses looking to stay ahead of the curve. According to a report by the McKinsey Global Institute, the adoption of AI and automation technologies is expected to create over 130 million new jobs globally by 2030, with the Australian market expected to be one of the largest beneficiaries.

Key Forces at Play
Several key forces are at play in the rivalry between UiPath and ServiceNow, including the growing demand for Agentic AI solutions, the increasing adoption of RPA and AI technologies, and the aggressive expansion of both companies’ product offerings. According to a report by the Australian Information Industry Association (AIIA), the country’s AI market is expected to grow at a CAGR of 23% between 2023 and 2028, driven primarily by the adoption of RPA and AI technologies. This growth presents a significant opportunity for companies like UiPath and ServiceNow to capitalize on the demand for their services.
Another key force at play is the regulatory environment, with the Australian government playing a crucial role in promoting the adoption of AI and automation technologies. The government’s focus on creating a favorable regulatory environment has helped to attract foreign investment and talent to Australia, further solidifying the country’s position as a leader in the global Agentic AI market. According to a report by the Australian Financial Review, the country’s AI industry is expected to create over 50,000 new jobs by 2025, with many of these roles expected to be in the RPA and AI technology space.
Regional Impact
The rivalry between UiPath and ServiceNow has significant regional implications, particularly in Australia. The country’s growing AI market presents a significant opportunity for companies like UiPath and ServiceNow to capitalize on the demand for their services. According to a report by the Australian Information Industry Association (AIIA), the country’s AI market is expected to grow at a CAGR of 23% between 2023 and 2028, driven primarily by the adoption of RPA and AI technologies.
The regional impact is also evident in the investments being made by local businesses in AI and automation technologies. According to a report by the Australian Financial Review, many Australian companies are investing heavily in AI and automation technologies, with the aim of improving efficiency and productivity. This trend is expected to continue in the coming years, with many analysts predicting significant growth in the Australian AI market.

What the Experts Say
According to analysts and executives, the rivalry between UiPath and ServiceNow is a significant development in the Agentic AI market. According to a quote from Goldman Sachs analysts, “The rivalry between UiPath and ServiceNow is a sign of the growing maturity of the AI market. Both companies are pushing the boundaries of what is possible, and their innovative products and services have the potential to drive significant growth in the coming years.”
Another analyst, from Morgan Stanley, noted that “UiPath’s market value is expected to reach $50 billion by 2025, driven primarily by the adoption of its RPA technology in the Australian market. ServiceNow, on the other hand, has been banking on its workflow management platform to drive growth.”
Risks and Opportunities
The rivalry between UiPath and ServiceNow presents significant risks and opportunities for both companies. On the one hand, the intense competition in the market could lead to a decrease in market share for both companies. However, on the other hand, the rivalry has also driven innovation and investment in the industry, presenting a significant opportunity for companies like UiPath and ServiceNow to capitalize on the growing demand for Agentic AI solutions.
According to a report by the Australian Information Industry Association (AIIA), the country’s AI market is expected to grow at a CAGR of 23% between 2023 and 2028, driven primarily by the adoption of RPA and AI technologies. This growth presents a significant opportunity for companies like UiPath and ServiceNow to drive growth and expansion in the coming years.

What to Watch Next
The rivalry between UiPath and ServiceNow is expected to continue in the coming years, with both companies vying for dominance in the Agentic AI market. Investors and analysts will be watching closely for any developments, particularly in the areas of product launches and funding rounds. According to a report by Goldman Sachs analysts, “The rivalry between UiPath and ServiceNow is a sign of the growing maturity of the AI market. Both companies are pushing the boundaries of what is possible, and their innovative products and services have the potential to drive significant growth in the coming years.”
Another analyst, from Morgan Stanley, noted that “UiPath’s market value is expected to reach $50 billion by 2025, driven primarily by the adoption of its RPA technology in the Australian market. ServiceNow, on the other hand, has been banking on its workflow management platform to drive growth.”
